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Archive for April, 2012

Facebook is the most widely known social media platform.  Facebook is a place for friends and family to keep in touch and to share items that they enjoy using by hitting like and even sharing posts made by companies that sell popular products.  It only makes sense that businesses should take advantage of this prevalent forum.  Luckily Facebook allows ads to be placed on their site and many companies already use Facebook for business marketing.  Below is all the information you will need to know how to make a business page on Facebook.

How to Set Up a Business Page on Facebook

First you will need to choose a classification.  There are six different classifications to choose from when creating your Facebook marketing blog page; cause of community, brand of product, entertainment, institution, organization, or company, public figure, band or artist, and local place or business.  Most businesses fall into the last three options.  It is important to set your classification because it helps you rank in searches that are more relevant.  Once you have selected the appropriate category for your business, you will need to fill in the name of your business, brand or company.  Just remember, once you choose your category and fill in your name, these items cannot be changed.  So be very careful and make sure you do not make any errors.

Next you will need to fill in your basic information.  It is a great idea to upload a photo that represents your business.  This visual representation will become widely known and associated with you from this point forward.   A company logo works great for this visual.  After this is complete you will be given the option to invite friends to your page.  Before you do this you will need to de-select the ‘like this page’ option and the ‘share this page on my wall’ option.  You will want to keep this from being viewed via newsfeeds until you are finished creating your page.  Now you should fill in the basic information about your business.  It is a good idea to include your URL and fill in the ‘about’ segment with pertinent information.

Fill in the page with as much information about your business as you can by clicking ‘edit info’.  If you have an establishment that keeps certain hours of operation, you will want to include this information.  A description will help inform people about your business and by nature people are curious, so fill this information in wisely since  you can be more descriptive than you were in the ‘about’ segment.  Include your address and email address so there are plenty of options for potential customers to reach you.  You will also want to add as many photos as you can to your photo albums and keep them updated.

How to Increase Your Facebook Traffic

Make sure you utilize Facebook business features.  There many features you can use start by pressing the ‘Get Started’ button that is beneath your default image.  There will be a variety of steps listed to help you begin this process and they include, set up your mobile phone, promote this page, post status updates, tell your fans, and invite friends.  You can also buy targeted Facebook fans to increase your fan base.  You can easily find simple instructions on how to do this by pulling this information up on your web browser.  Some applications offer this as a service that you pay for, and others offer tips.  Either way, you are sure to enjoy Facebook and the many options you have to create your own Facebook business page.